As part of a marketing collaboration between Levelwear and the Los Angeles Dodgers, I designed a large-scale pop-up backdrop and custom vinyl carousel wrap for the team’s annual Fanfest event. The installation functioned as an interactive photo-op experience, positioned beside a themed carousel to drive fan engagement and social sharing, extending the campaign’s visibility beyond the event itself.
The concept centered around an illustrated interpretation of Dodger Stadium, designed to be instantly recognizable while adaptable across multiple large-format applications. Through architectural research and careful composition, I created a scalable visual system that translated seamlessly from backdrop to vinyl wrap. The final design was approved by both Levelwear’s marketing team and the Dodgers organization, becoming a high-traffic photo destination during the event.
