MLB Ballpark Food Capsule 2025
My role: Graphic Artist / Visual Designer (Art Direction Support)
Led the design and illustration of a 30-team MLB ballpark food graphic collection, creating unique visual concepts for each team. Oversaw color direction and ensured consistency and quality across all assets from concept to final production.
Since #foodinfashion is trending across the streetwear industry, product managers were looking for something that is more fun and youthful to express the food culture in MLB. The whole collection combine iconic foods in each MLB ballpark with baseball elements.
This project allows me to showcase my creativity and I had so much fun trying to figure out ways to present each team base on their unique location/food/culture. Below are some of the BTS of how the ideas come together.
