Football Fan Experience – Kitchee SC
My Role: Graphic Designer, Illustrator
Designed matchday “Fun Zone” visuals to enhance fan engagement and in-stadium experience. Drawing from my perspective as both a player and a fan, the work focuses on creating interactive, accessible graphics that connect with supporters and encourage participation.
Character Design / Player Portrait
Matchday Activation
These visuals were applied across the stadium environment as part of the “Fun Zone,” creating interactive touchpoints for fans. From player cutouts to large-scale banners, the designs were intended to encourage participation, photo moments, and a more engaging matchday experience.
Seasonal Campaign – Chinese New Year Giveaway
Designed a Chinese New Year–themed poster as a giveaway for season ticket holders, celebrating the festive period while reinforcing the club’s identity. The design blends cultural elements with the established character style, creating a collectible piece that connects with fans beyond matchday.
